Ce qui a changé (ou non) dans la création de nom
J’exerce la profession d’onomaturge (créateur de noms) depuis deux décennies. À l’heure du tout digital et de l’intelligence artificielle, on est en droit de...
Is Your Brand the Rebel, Hero or Lover? Discovering Brand Archetypes
There is an indescribable, alluring quality to the world’s most beloved brands.
We’re enamored with the sense of nostalgia that Coke inspires. Patagonia awakens the explorer...
Des logos tous égaux?
L’image est omniprésente et omnipotente en ce début de troisième millénaire. Dans la langue de Shakespeare, on entend souvent dire que « Image is...
There’s nothing more expensive than cheap design
The design world is changing and yet it strangely stays the same. In the mid 1990s the big debate was around free pitching. Clients...
Valeurs d’entreprise: ce qui reste quand tout change
L’entreprise a des valeurs?
Les valeurs font partie de la culture de chaque entreprise. Elles définissent comment on aborde les problèmes, comment on conquiert des...
Is Personalization the Right Play for Your Brand?
2015 has shaped up to be the “Year of Personalization.” As marketers, it is a topic we cannot avoid at conferences or in the...
How to Construct Your Brand and Boost Your Business
Are you struggling to put your business on the industry map? If you are, lack of branding might be one of the central reasons...
Is Your Brand Strategy Holding You Back?
You may already have a marketing strategy in place. But, what about your brand strategy? The latter is often overlooked as it’s frequently misunderstood...
